This year has been a busy one so far. Between two jobs, a full load of classes, and an internship, there never is a dull moment. However, much of the hard work has paid off with the creation of the first video for our internship!
The Don't Be That Guy/Girl campaign
I currently work on a social marketing internship to promote personal protective behavior on campus. What does that mean? I along with eight other interns spread the word that it's okay to drink, but do it safely. We first caught the attention of students with a series of humorous posters that depicted guys and girls after a night of too much drinking. The posters advised "don't be THAT (dancing, passed out, drawn on, etc) guy/girl. Later, the interns started setting up shop outside of bars, passing out food and water after a long night of drinking. This semester, the message is going viral with a new website and a series of videos that are bringing the posters to life. The videos utilize humor to capture attention, but address the issue of binge drinking at the same time. Check it out!
If you'd like to follow us on Twitter, check us out at @dontbthatEIUguy
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